My Role:
Brand Development
Icon Design
Motion Design
Sonic Branding
Headset
Headset is a Seattle-based tech startup providing leading insights into cannabis consumer trends for today’s fast-paced world. Headset touts reliable, real-time data, giving clients the big picture while allowing them to drill into details. Headset data covers consumer demographics and shopping behavior sourced directly from retailers nationwide.
Icons
Prior to our engagement, Headset had an established logo they were tied to, and a clear mission, but no real visual language of their own to convey the unique value of their services to potential clients.
They requested a robust array of expressive icons to perfectly compliment their simple geometric logo. The set I developed is an elegant yet playful two-toned, geometric family of icons with a wide range of uses.
“Our Mission is to enable the success of the cannabis industry through unparalleled market intelligence & consumer trends, removing the guesswork from decision making”
Brian Wansolich, Co-founder
Usage examples
Motion
Along with animating the Headset logo, I was tasked with designing and animating simplified data interfaces for various explainer videos covering the Headset suite of products. See the highlights here.
Sonic Branding
Once the animated logo was finalized, I worked closely with an Audio Engineer to develop a simple, delightful, and catchy jingle intended to reinforce the Headset brand through as many senses as possible. Turn your sound up and press the play button below to hear the Headset sonic branding.
Testimony
Today, Headset boasts being the most widely used resource for cannabis market analytics worldwide. They have over 3500 retail partners across the U.S. and Canada. And hundreds of glowing customer reviews.
