The pre-production of the videos was extensive, and involved the cooperation of many moving parts. We needed to clear the use of content through third party vendors, obtain the approval of script verbiage, while remaining committed to the delivery of a beautiful, functional welcome experience to millions of customers.
The videos needed to be in nine different languages, and designed modularly as to accommodate markets with varying features, and content. Adding to the challenge, we chose to adopt an experimental internal software used to compress videos and make them editable in real time for all FireTV welcome videos. This software was limited in it's animation functionality, which meant no vector shapes, no track mattes, and constrained simultaneous animations.